Portfolio

Floating white brick bridge on sky background

Wavy, organically shaped stucco structure against sky blue background

Rectangular concrete wall with circular hole. A blue sky with clouds can be seen behind and through the hole.

About me

Hi, I am Susan

I’m a creative professional with a background in fashion design, strategic design management, and communication design. I combine strategic, data-driven thinking with creative problem-solving, and I’m especially interested in consulting, PR, venture capital, and project management roles where I can turn ideas into clear, effective results.

STRATEGIC MANAGMENT

· COMMUNICATION DESIGN

· STRATEGIC MANAGMENT · COMMUNICATION DESIGN ·

Value I bring to your team

Building user centric-design
Social Entrepreneurship
UX/UI Design
Communication Design

How I work

I work independently with focus and follow-through, and I take real ownership of my creative process. I do best in flexible, collaborative environments where ideas can flow, and I’m naturally someone who brings new angles and possibilities to the table. With experience in styling, research, marketing, and photography, I approach problems with a well-rounded, practical perspective whether I’m working on my own or with a team.

Home goods Brand Extension for ONE432

TEAM:

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Sihan Yan (yans166@newschool.edu)
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Teresa Maria Mella Roca (mellt116@newschool.edu)

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Camila Cho (choc431@newschool.edu)
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Esha Saraf (sarae882@newschool.edu)
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Expanding ONE432’s brand presence and revenue through the launch of a sustainable home goods line, initially exploring hotel partnerships before pivoting to direct-to-consumer retail, aligned with the brand’s ethical and sustainable mission.

GOAL FOR PROJECT:

Our project goal was to support ONE432, a social impact-driven fashion brand that shares profits with Pakistani schools and artisans, by helping them expand into the sustainable home goods market.

Increase brand exposure beyond footwear and apparel.
Tap into the growing ethical lifestyle market.
Explore hotel partnerships as a launch channel.
We produced 3 lines home goods bundles: seasonal, holidays and city exclusive using ONE432’s artisan network in Pakistan.

87% said the story behind the product (artisans, ethical production) made them more likely to buy.

73% would consider purchasing additional items like robes and table linens in future collections.

How Young People Use Laziness and Anxiety as a Benefit for Productive Networking

Project 2

Networking Methods for Lazy Gen Z’s

The main goal was to design a tailored networking experience for Gen Z, addressing the challenges caused by ADHD, low attention spans, and career-related anxiety. Recognizing that formal networking events often cause emotional burnout, I set out to create a slower, softer networking method that reduces competition and builds real connections. Success was measured by the ability to prototype a system that made users feel more comfortable, empowered, and authentic while networking — without forcing traditional “high-efficiency” structures.

In today’s fast-paced world, many Gen Z individuals experience anxiety and burnout when navigating traditional, high-pressure networking spaces. This project explores how Gen Z’s so-called “lazy” attitudes — often rooted in emotional self-protection — can actually become a productive advantage. By slowing down competitive networking environments and leveraging authenticity, Gen Z creates more meaningful, low-stress connections. The project reframes laziness and anxiety not as limitations, but as tools for designing more emotionally intelligent networking methods. Through research, prototyping, and live testing, we designed a framework that enables young people to build professional networks more comfortably and effectively.

Participants rated comfort during meetups highly (average 8/10), praising trust, shared interests, and knowledge exchange. Weaknesses identified included needing more user options and challenges in maintaining interaction quality.

Quote source

CEREAL BOX

Redesigning Package Design for Cereal Boxes

I chose to redesign cereal packaging because cereals are everywhere! Eye-catching design influences initial interest and brand recall, especially among younger demographics and impulse buyers. The cereal box acts like a mini-billboard — its design, messaging, and shelf presence must communicate value instantly, as purchase decisions are made in seconds.